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The Ideas Factory
We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better. Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.
Welcome to the UpCircle blog, we hope you enjoy reading…
Staying silent in the presence of injustice is a clear sign you side with the oppressor. Being anti-racist requires action.
We want to turn our words into tangible actions. To simply repost another’s resource or a few links feels passive, performative and insufficient...there are two parts to the action we plan to take.
We'll keep this brief, today a global climate strike is under way, with millions of people protesting for an end to the age of fossil fuels and climate justice for everyone.
Team UpCircle is joining the strike, so forgive us for the radio silence - there was no way we were going to miss this.
If you'd like a little more detail on what all this is about, click below.
It's now just over 6 months since we switched up our brand, waving goodbye to Optiat and hello to UpCircle.
But how has it all gone? What have we achieved and what have we learned? And, perhaps most importantly, WHAT'S NEXT?
We are thrilled to have been named the FSB Ethical Green Business of the Year! Due to our win we will go through to the UK final in London on 23 May - wish us luck!
Last week we took part in the inaugural Sainsbury’s Beauty & Wellbeing Live Innovation Pitch at Natural & Organic Products Europe. The team of buyers listened to fast-paced two-minute pitches from six beauty brands that had been shortlisted from over 60 companies.
Click READ MORE to watch a video of Anna's winning pitch!
I’m meeting Anna Brightman in a restaurant on the South Bank. She hugs me, asks me how I am, and if I found the place alright.
Anna’s office is located in a railway arch, and is stocked pile high with organic skincare products, with a couple of desks for her and her brother, William, crammed in too.
The Impact Hustlers podcast features entrepreneurs and change-makers solving the world's biggest problems and creating massive social impact.
In this episode UpCircle co-founders Anna and William Brightman chat with host Maiko Schaffrath about their achievements to date.
As loyal followers of our brand journey we owe you a more in depth explanation. What, exactly, has happened over the past month? There’ve been a few changes and it’s only fair we share why. So, in this post we’ll lay bare our thought processes in the name of transparency.
What was the biggest surprise for us going on the show? Spending over three hours being grilled by the Dragons! Standing the whole time, with bright lights beaming at you, answering question after question.
We had no idea what the BBC would decide to show on TV. It could be the worst moment of our lives: embarrassed in front of millions, laughed at and kicked out of the Den. It was terrifying!
This weekend marked the official 2nd birthday of UpCircle.
We love looking back to see how far we have come between our three experiences at the show, from day zero, to year one, to year two. We thought it would be fun to take a look back at snapshots from each year!
A couple of weeks ago we went to Vevolution festival to pitch UpCircle at the Pitch + Plant Dragons’ Den Competition.
We were delighted to walk away as the winners!
Naturewatch Foundation is a registered charity working to improve the lives of animals. We are proud to now be one of their endorsed cruelty free brands!
Read our guest blog!