The Ideas Factory

We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.

Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.

Welcome to the UpCircle blog, we hope you enjoy reading…

UpCircle Wins Pitch To Sainsbury's Buyers!

Last week we took part in the inaugural Sainsbury’s Beauty & Wellbeing Live Innovation Pitch at Natural & Organic Products Europe. The team of buyers listened to fast-paced two-minute pitches from six beauty brands that had been shortlisted from over 60 companies.

Click READ MORE to watch a video of Anna's winning pitch!

The Roots of UpCircle - A Chat With Anna

I’m meeting Anna Brightman in a restaurant on the South Bank. She hugs me, asks me how I am, and if I found the place alright.

Anna’s office is located in a railway arch, and is stocked pile high with organic skincare products, with a couple of desks for her and her brother, William, crammed in too.

Listen to the Impact Hustlers podcast

The Impact Hustlers podcast features entrepreneurs and change-makers solving the world's biggest problems and creating massive social impact.

In this episode UpCircle co-founders Anna and William Brightman chat with host Maiko Schaffrath about their achievements to date. 

Greenhouse Pioneers - Interview With The Founders

Pioneering natural beauty company UpCircle take natural ingredients and give them a new lease of life in their organic skincare range. As they say, good for the world, good for you. Read this interview with the founders of sustainable skincare business UpCircle to learn their story.

6 Reasons For Rebranding

As loyal followers of our brand journey we owe you a more in depth explanation. What, exactly, has happened over the past month? There’ve been a few changes and it’s only fair we share why. So, in this post we’ll lay bare our thought processes in the name of transparency.

London's First Zero Waste Market

 

The newly re-branded UpCircle products debuted at London's First Zero Waste Market this December. The event was a huge success - check out the highlights video, featuring UpCircle co-founder Anna!

Behind the Scenes at Dragons’ Den – Our Experience

What was the biggest surprise for us going on the show? Spending over three hours being grilled by the Dragons! Standing the whole time, with bright lights beaming at you, answering question after question.

We had no idea what the BBC would decide to show on TV. It could be the worst moment of our lives: embarrassed in front of millions, laughed at and kicked out of the Den. It was terrifying!

UpCircle Features on Hoxton Radio!

Co-founder Anna spent the morning with the wonderful hosts of Hoxton Radio chatting about all things UpCircle.

Listen to her radio debut here!

UpCircle Podcast With The Clean Hub

The Clean Hub is a community of clean beauty enthusiasts that seek to educate the beauty world of alternatives to toxic ingredients.

We were thrilled when they contacted us to be a part of their 'Clean Chat' podcast series. Have a listen!

London Coffee Festival, A Look Back!

This weekend marked the official 2nd birthday of UpCircle. 

We love looking back to see how far we have come between our three experiences at the show, from day zero, to year one, to year two. We thought it would be fun to take a look back at snapshots from each year!

Introducing Henny & Joe's

As we get ready to release our new soap bars we caught up with Ash from Henny & Joe's, the chai tea company whose leftover spices have formed the base of our new range!

UpCircle are the Chosen Winners of £1,500 Investment

A couple of weeks ago we went to Vevolution festival to pitch UpCircle at the Pitch + Plant Dragons’ Den Competition.

We were delighted to walk away as the winners!

UpCircle is Endorsed by the Naturewatch Foundation

Naturewatch Foundation is a registered charity working to improve the lives of animals. We are proud to now be one of their endorsed cruelty free brands!

Read our guest blog!