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Browse the highlights of some of our favourite press features!
STYLIST LOVES - MAY 2019
"Repurposed coffee grounds, salvaged from London cafes, are blended with shea butter and fragrant essential oils – to create scrubs that are as delightful to use as they are good for the planet. The scent: a posh spa crossed with an artisan cafe. The packaging: stylish, minimalist, recyclable. The credentials: sensitive skin-friendly, vegan, cruelty-free. The results: smooth, nourished, gleaming skin. Thank us later."
GLAMOUR - MAY 2019
"We love a beauty brand with a conscience. That's why we are very much here for UpCircle, who repurpose leftover coffee beans from cafes around London to make delicious soaps, serums and exfoliators. We love this whole set-up, just as much as we love feeling proud and smug as we lather up with environmentally-friendly beauty products."
NATURAL PRODUCTS NEWS - APR 2019
"Wicks explains that the panel chose UpCircle as a winner because: “UpCircle gave a very concise and engaging pitch, they clearly articulated the USP of their brand. We loved the fact they recycle waste from another industry by reusing coffee grounds, we thought the branding and messaging was very strong and the products smelt divine. Furthermore, we liked the fact they had thought about an extension strategy, already thinking about other products they could recycle to broaden the reach of the brand.” “We are absolutely ecstatic to have walked away having won the Sainsbury’s pitch,” comments UpCircle co-founder Anna. "I couldn’t have asked for better questions from the buyers – or better feedback! It’s been a real boost for the UpCircle team and we are excited about what the future holds.”"
WOMEN'S WEAR DAILY - APR 2019
"I look for a needle in a haystack... something that strikes my fancy," said Ian Jay Ginsberg, president of C.O. Bigelow. "I look for anything I think is unique and interesting." One brand that jumped out for him was UpCircle Beauty, which takes coffee grounds and brewed chai tea spices from London cafes and repurposes them for skincare. Founded by siblings William and Anna Brightman, the company began two years ago, but its re-branded concept launched in December. Not only contributing to the circular economy, UpCircle's product formulas are full of antioxidants and help brighten skin, among other effects. "It's a great story to tell," said Ginsberg. "The idea was really cool."
VIVA MAGAZINE - APR 2019
"UpCircle is a company from London with a great back story - turning local waste into brilliant grooming products. Their organic Face Serum with repurposed coffee oil is a wonder worker - day long skin hydration with just a few drops! Great for both men and women!"
DIGITAL ARTS - MAR 2019
"Every brand is shaped by its language as much as its visual design. The strongest visual identity can be undermined by bad copy, just as brilliant copy can be hamstrung by poor design. The best brand design work is produced when writers and visual designers work closely and equally together from the outset."
WOMEN'S HEALTH - MAR 2019
"UpCircle is a brilliant beauty brand that works with repurposed ingredients (case in point: coffee grounds for this face serum) to make Soil Association-certified skincare. If you're into yoga, think of this do-good, feel-good range as a natural extension of your practice."
SOIL ASSOCIATION - FEB 2019
"The rumours are true. We need to do more to minimise waste, whether that’s recycling, reusing or upcycling. A new study by the Circle Economy gurus shows that only 9% of the 92.8bn tonnes of minerals, fossil fuels, metals and biomass that enter the economy every year are re-used. It's time to say goodbye to “take, make, dispose” and say hello to “reduce, reuse, recycle."
THE METRO - FEB 2019
"From fragrant orange peel to nourishing mango seeds, farming and food production can offer a wealth of highly covetable natural skincare ingredients that would otherwise go to waste. Spent coffee grounds and brewed tea spices from London cafés are used for making UpCircle's luscious-smelling products. Orange pulp at the ready — this is the kind of beauty trend that will leave the right taste in your mouth."
GLITZWOOD - FEB 2019
"We send out orders from our website daily, as well as wholesale orders to our stockists. What are they all sealed with? Paper tape made from recycled fibres! 100% biodegradable. And what about our marketing materials? Well, we’ve made all our fliers, booklets, business cards and leaflets from paper made from recycled coffee cups – quite a nice tie in with our brand story, we thought!"
ELOQUENTLY HER - FEB 2019
"It was this pace of traction which on the one hand confirmed to Anna and William that they’d hit on a really believable and admired brand concept, but which also caused them to take stock."
VEVOLUTION - FEB 2019
"The rebrand has really unified our look and feel, the products now all belong in a clear family – which means we can start to grow that family. My favourite part of this job is developing new products, so I’m keen to see what other circular skincare creations we can come up with!"