Press Releases | UpCircle Beauty

Press

Browse the highlights of some of our favourite press features!

EDITORIALIST - JUN 2021

In other words, “It’s all about protecting our oceans,” says Anna Brightman, co-founder of UpCircle Beauty. Essentially, it means safe, sustainably sourced, and ocean-safe ingredients in collaboration with reused, recyclable, or refillable packaging.

THE SUN - JUN 2021

The natural scrub is made of repurposed Arabica coffee grounds, sourced from artisan London cafes and is a natural exfoliator. It’s sustainable, vegan, cruelty free and made in the UK.

HARPER'S BAZAAR - JUN 2021

This chrome razor has a weighty handle for a safe, easy shave and is highly rated for the price.

POPSUGAR - JUN 2021

Sustainable beauty brand UpCircle is extremely open about its commitment — past, present, and future — in supporting the LGBTQ+ community.

BEAUTY INDEPENDENT - JUN 2021

Brightman shares an estimate that 500,000 tons of coffee grounds end up annually in landfill sites in the United Kingdom, where UpCircle is based. The brand works with local coffee houses to collect their used coffee grounds and put them to work in its skincare and body care products.

YOU Magazine- Jun 2021

UpCircle are committed to supporting the charity AKT (who support LGBTQ+ young people facing homelessness) all year round, as well as working with a minimum of 50 per cent LGBTQ+ creators in all paid partnerships.

QUOTA - JUN 2021

UpCircle founder says sustainability IS our business. Forbes 30 under 30 entrepreneur Anna Brightman built ethics into her brand's DNA!

BEAUTY INDEPENDENT - MAY 2021

In case you weren’t aware, UpCircle is most well-known for making coffee scrubs from used coffee grounds that we collect from London cafes. During COVID, the vast majority of these closed for long periods of time, causing huge issues with our supply chain.

RIISE- APR 2021

Using coffee grounds from cafes across London, the Brightmans developed and launched UpCircle’s first product range of coffee-based exfoliators. It opened the lid to a world of waste that doesn’t need to be discarded, but rather can be repurposed. 

THE STRATEGIST- APR 2021

If you follow our monthly feature “Your Shopping Cart,” you know we have some eerily good intel on what you all are buying. Which led us to think that, as Strategist editors, we could turn the tables and highlight all the things we’ve been buying for ourselves.

METRO - APR 2021

UpCircle Peppermint Body Scrub (£14.99, UpCircle), gently buffs your skin with an exfoliating and invigorating blend of sea salt, eucalyptus, coconut and peppermint, plus arabica coffee grounds and shea butter

HYPEBAE - APR 2021

Founded by sister-brother duo Anna and William Brightman, London-based UpCircle is a pioneer of zero-waste and by-product beauty. When the siblings realized the amount of used coffee grounds being thrown away daily at local coffee shops, that’s when the idea of the brand was born.

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