We're changing the title of our best-selling Face Serum to Face Oil. Here's everything you need to know about this upcoming change.
Why have you changed the name of the face serum to face oil?
There are 3 main reasons that we’ve decided to make this change.
- The product formulation is in fact 100% oil-based, so describing it as an oil better reflects its true nature.
- The existing naming is causing confusion regarding when in your routine the product should be used. Usually a serum would be applied before moisturiser, because most are water-based and therefore thinner. Because ours is oil-based it works through occlusion, forming a protective seal over the previous layers of moisture and locking it all in. For that reason, it should be applied after our water-based moisturisers (day cream and night cream).
- We have been secretly developing a brand new water-based serum and want to address this naming issue to create better clarity between our existing product (oil-based) and the one we’re about to launch (water-based).
Is the formulation the same?
Yes, the formulation is exactly the same, we’ve not changed it.
Does it still have the same certifications? (Cruelty-free etc.)
Yes, the product has all the same certifications as before. It’s Soil Association Organic, Leaping Bunny Approved (cruelty-free), Vegan Society Approved and Plastic Negative.
Is the price and weight of the product the same?
Yes, we’ve not changed the weight or price – just the name!
Do I need to use it in a different order in my routine?
No, the product should still be used after moisturiser and before SPF.
When will this change take place?
In August this year, most likely on 12th.
However, it’ll be a gradual transition which we will communicate with you every step of the way. If shopping on our website, the imagery and description should accurately reflect if the change has happened yet or not.
The reason that the change will be gradual is that we plan to sell through the bottles that we already have printed – it would be silly to throw them away just because we’ve changed a single word from serum to oil!
The change will happen to the full size and bundles first, then the sets and travel size, and finally the sample sachets.
Is the travel-sized serum changing too?
Yes, travel-sized serum bottles will also be updating to the renamed Face Oil bottles, as soon as our existing stock of travel-sized Face Serum bottles have sold through. When the imagery on our website pages has updated, this will be the indication that the stock has sold through and orders from that point will be the renamed version.
How about your sets and bundles?
Yes, our sets and bundles will also be updating to the renamed Face Oil bottles, as soon as our existing stock of the relevant sets have sold through (Caffeinated Duo and Day + Night Hydration Set). When the imagery on our website pages has updated, this will be the indication that the stock has sold through and orders from that point will be the renamed version.
Can I still refill my serum bottle in your refill scheme?
Yes. If you’d like to keep refilling your bottle labelled “Face Serum” we will continue to refill this with the same formulation. Moving forwards, whether we receive a “Face Serum” or a newer branding “Face Oil” bottle for refilling, either / both will be refilled with the same formulation.
I have the original face serum on subscription, what will happen to this?
It will automatically switch to a “Face Oil” bottle when the stock switches over. You will not need to renew your subscription.
Can I still buy it with an aluminium cap?
Yes, this option will be available on the newly renamed Face Oil bottles too, as soon as our existing stock of “Face Serum” bottles with aluminium caps have sold through. When the imagery on our website pages has updated, this will be the indication that the stock has sold through and orders from that point will be the renamed version.
I refill my original serum at a bulk refill shop, how will this change impact that?
As our independent bulk refill stockists sell through their existing stock they will also update to the newly named product. If you bring in your Face Serum bottle, they should be happy to refill that for you regardless of the name change. If you experience any issues with this please feel free to reach out to our friendly customer care team and we’ll help you out. Email Misha at customercare@upcirclebeauty.com
Will you be making a new face serum now that this is referred to as an oil?
Great question, the answer is yes! We’ve been developing an INCREDIBLE water-based serum behind the scenes for the last year or so. Featuring an innovative biomimetic tri-peptide complex and upcycled custard apple, an adaptogen that works in sync with the natural body's mechanisms, this gentle but effective serum encourages tissue renewal and skin elasticity. It is perfect to revitalise the skin from within, reducing signs of ageing and restoring the skin barrier. Stay tuned for updates, it’s on track to launch within the next couple of months.
Will these changes be happening in all regions globally? And is the new serum launching globally too?
Yes, as and when we run out of existing stock in each location. And yes, the new serum will be launching globally.