Skincare is a crowded market, and ‘natural’ is the new “normal”. Each product in our range sources and rescues by-products from other industries – the food and drink industry in particular. In recent years we have seen the dramatic rise of natural, then organic, then vegan and cruelty-free beauty, but we believe circular / by-product beauty will be the next step – we’re proud to be pioneering that movement.
The circular economy sits at the heart of what we do – we even named ourselves after it! UpCircle also hints at ‘upcycling’, the process of making something better from things that already exist. Our ultimate mission is to leave the world better than we found it by transforming ingredients that would otherwise be discarded into natural, organic beauty products – better for you, better for the world.
If we can provide competitively priced, high performing products from upcycled ingredients then we are demonstrating that the beauty industry can become a lot less wasteful – it is an innovative approach and a fresh perspective. But, all of this effort is futile if the industry is not willing to open its arms to what-would-be waste ingredients. So… is the beauty world ready? Well, if our success is anything to go on, it looks like the answer is yes. Hallelujah.