Our Team



The number cruncher.

A touch-typing whiz with the focus of a monk. So long as he's got a Boiler Room set to listen to, he can plug formulas into Excel without stopping to think.

FAVE PRODUCT: The Face Mask – it’s the unsung hero of our range.

WHAT ARE YOU MOST EXCITED ABOUT? I’m eager for UpCircle to be able to offer a full skincare offering, to cater to whatever skincare concern you may have, so new product development is a big focus of mine. I'm highly motivated to continue sourcing varied ingredients that are ending up being thrown away prematurely. To think that we now repurpose TEN ingredients is so exciting to me – here’s to the next ten, whatever they may be!


The story-teller.

If Will is all about numbers, Anna is all about words. Going to an event? She’ll be on the panel. Visiting a show? She’ll say Hi first! Reading an article? Chances are, Anna wrote it.

FAVE PRODUCT: The Moisturiser – I LIVE for its texture.

WHAT ARE YOU MOST EXCITED ABOUT? Growing our team is such a rewarding process. With each new hire we have a new wave of excitement, energy and personality. We hired our first ever staff member (Sophie H) in 2019, and then in 2020 we grew from three to eight! The one thing we all have in common is a passion for what we are doing, with a team like ours - UpCircle is unstoppable!!

SOPHIE H: Sales superstar.

It’s a good thing she’s got a nice speaking voice because this gal is on the phones 24/7. Boutiques, spas, hotels, online stores – we want UpCircle in them all!

FAVE PRODUCT: The Cinnamon + Ginger Soap – it’s my everyday skincare essential.

WHAT DOES A TYPICAL DAY LOOK LIKE? Lots of emails and phone calls, I love socialising, so I can't complain! In fact, the personal rapport I have with all my fab wholesale customers is one of my favourite things about my job!

BEST SUSTAINABILITY TIP: I LOVE Depop. I'm all for second-hand clothes and trying to reduce fast fashion.

LAURA:The Marketing Master.

Our wider mission is to get UpCircle products into every home. Laura is setting up brand collaborations, influencer partnerships, booking events, podcasts, webinars.. you name it! If it’s a channel we can tell our story through, Laura is the woman putting UpCircle in place.

FAVE PRODUCT: The Eye Cream, as someone with naturally dark under eye circles it's changed the game - and it smells UNREAL!

FAVE SKINCARE TIP: I like to mix the UpCircle face serum with my foundation! It ensures my skin doesn't dry out when I'm wearing makeup over long periods of time, and makes it go on even more smoothly too.

WHAT ARE YOU MOST PROUD OF? Most recently, organising the send out of book bundles to 135 primary schools across the UK to support #BLM. I'm also proud to say that the job I do, and the company I work for, have a positive impact on people and planet.


You order it, then you pay for it, then we send it, then you enjoy it. Michael makes sure those middle steps happen smoothly! Are we spending too much? Are we smashing our targets? Michael stays on top of it! (Someone has to!)

FAVE PRODUCT: The Peppermint Body Scrub. It's a great way to feel refreshed in the morning which is something I underestimated for setting my day up to be a good one!

BEST WASTE-FIGHTING TIP: The restaurant principle “first in, first out” is something that you can apply at home to easily prevent waste. It means that you should rotate older purchases to the front of your fridge so you can easily find them and use them up before newer items. Simple, but effective!

WHAT DOES A TYPICAL DAY LOOK LIKE? It's super important to keep on top of our revenue streams and costs. This is key in order to create a reliable financial picture and to build insight where we can always improve. We want to keep surging ahead!


Notice that little pop up box that appeared when you came on to our website? Well, Sophie’s on the other side of it – answering skincare questions, matching you with the best products for you, and generally making sure our UpCirclers have everything they need!

FAVE PRODUCT: The Cleansing Balm - the smell is amazing and it makes my skin feel so soft and fresh! I would wear it instead of foundation if I could!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love getting to read and reply to all the lovely messages that customers send in - it continuously restores my faith in humanity! Which I imagine is not something that you hear much from people who work in customer service, so I feel very lucky that people are so passionate and positive about our products and brand mission!

BEST SUSTAINABILITY TIP: My mum taught me and my siblings to always have a go at fixing what you have first. It's saved us from throwing away so much that just needed a little bit of attention, and left us with some pretty cool stuff! Plus, it's so easy to find inspo and "how to" videos on Youtube - or the UpCircle blog!!


Stock comes in, stock goes out. That’s operations at its most basic. The reality is a whole lot more complicated..! We’ve got ingredients, packaging, manufacturing and equipment all needing to land at the right place, at the right time, in the right quantities. With varied lead times, locations and personalities to contend with, you need an organisational wizard. Juliana is just that!

FAVE PRODUCT: The Face Serum – it smells amazing, and it works so well on my combination skin, which was unimaginable to me!

WHAT DO YOU LIKE MOST ABOUT YOUR JOB? I love following the all the stages of the product, from the initial ideas stage, to testing and approval, to production, to seeing our customers using and feeding back on them. It makes me really happy to see people loving the products after all our hard work!

HOW DO YOU SPEND YOUR FREE TIME? I’m trying to cook more (not very successful there yet), but other than that, reading, watching TV, or walking around the park - weather permitting!


Fran is Will’s wife, and is always there when we need backup! When the going gets tough, Fran steps in! She keeps us sane with the little things, ordering in a team lunch, bringing Baby George to the office to raise our spirits, modelling for our photoshoots, making extra Pamper Kits, joining us at shows and festivals – the list goes on! Every team needs a Fran.

FAVE PRODUCT: The Toner. It goes with me everywhere. In the summer I keep it in the fridge and pop it in my handbag as I leave the house – then I use it as a cooling mist throughout the day. Heaven.

Featured Press

Want to hear more about our products and our story – but in someone else’s words? Check out what these journalists had to say!

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