It's been a wild ride from day one to the present day, six years on. Swipe through our brand timeline and join us on this topsy turvy journey!
SEPTEMBER 2016
LET’S DO THIS!
It was time to take the leap…the UpCircle sibling co-founders Will and Anna quit their jobs and risked it all to nurture their by-product beauty baby!
FEBRUARY 2018
SMASHING TARGETS
We achieved our crowdfunding target of £200,000 in just three days and closed the round overfunded by £17,000. Mic drop.
AUGUST 2018
INTO THE DEN
The co-founding siblings take their chances against the Dragons…and walk away victorious. The duo received investment offers from 3 dragons and agreed a deal with Touker and Tej.
NOVEMBER 2018
NAME CHANGER GAME CHANGER
As our product ranges expand we take the opportunity to unify the brand, unveiling a fresh new look and name. Our circular economy mission is now front and centre: we’re ready for world domination.
MARCH 2019
PITCH-TASTIC
A panel of Sainsbury’s buyers listen to fast-paced pitches from six beauty brands shortlisted from over 60 companies. UpCircle is chosen as a winner! We make plans to roll our products out in stores later in the year.
FEBURARY 2020
UPCIRCLE STATESIDE
Anna and Will flew to San Fran to help spread the UpCircle story in the USA...Weeks before borders began to close. UpCircle is available in the states via Whole Foods and Credo Beauty - yeehaw!
APRIL-JUNE 2020
NEW HURDLES, NEW HURDLERS
As we navigate the many challenges that 2020 throws at us, we decide to bring in some new team members to assist! All via Zoom interviews we grow from a team of three to a team of eight between April and June.
July 2021
SAVING THE 5000
Since launching our Refill Scheme in April, we have saved 5000 pieces of packaging already! Closing the loop is in full swing and we hope to see even more in the future.
NOVEMBER 2021
BROADENING HORIZONS
We release THREE brand new products AND moved our Scrubs to glass jars! Chaotic, but worth it. An even bigger perk? All products are now available in the UpCircle packaging refill scheme. We also broadened the team again by welcoming a new Marketing team member and another pair of hands at our London warehouse.
February 2022
PLASTIC NEGATIVE CERTIFIED!
At UpCircle we now removed more plastic than we create. Waste is our pet-hate, and we are proud to be able to reduce our plastic wherever possible!
April 2022
UPCIRCLE GOES WORLWIDE
For the first time post-Covid, we take to Italy to attend COSMOPROF and spread the UpCircle word throughout Europe. We also introduce UpCircle to Albania and Phillipines - watch this space to see where to go next!
