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Our Background

It's been a wild ride from day one to the present day, six years on. Swipe through our brand timeline and join us on this topsy turvy journey!

APRIL 2016

LAUNCHING HEAD FIRST IN COFFEE

What better place to test our coffee-based skincare concept than the London Coffee Festival? The scrubs flew out the door – whoosh! We came, we scrubbed, we conquered. Maybe, just maybe, we were on to something.

SEPTEMBER 2016

LET’S DO THIS!

It was time to take the leap…the UpCircle sibling co-founders Will and Anna quit their jobs and risked it all to nurture their by-product beauty baby!

DECEMBER 2016

URBAN OUTFITTERS – OUR FIRST PARTNER

We sent hand-sealed, sellotaped up prototypes to UO HQ, perhaps we were too optimistic? Perhaps not. They loved the scrubs and became our first retail partner.

NOVEMBER 2017

THE PORTFOLIO GROWS

To meet our ever-growing list of retailers (including online giant Beauty Bay) the coffee shop portfolio had to expand. By the end of 2017 we are regularly collecting coffee grounds from 100 artisan coffee shops.

FEBRUARY 2018

SMASHING TARGETS

We achieved our crowdfunding target of £200,000 in just three days and closed the round overfunded by £17,000. Mic drop.

MARCH 2018

CHAI FIVE!

The return of the soap bar. We’re saving coffee, but why stop there? What’s next on our hit list? Chai. We begin salvaging the aromatic spices brewed to make chai syrup, transforming them into new soaps.

AUGUST 2018

INTO THE DEN

The co-founding siblings take their chances against the Dragons…and walk away victorious. The duo received investment offers from
3 dragons and agreed a deal with Touker and Tej.

NOVEMBER 2018

NAME CHANGER GAME CHANGER

As our product ranges expand we take the opportunity to unify the brand, unveiling a fresh new look and name. Our circular economy mission is now front and centre: we’re ready for world domination.

JAN 2019

NEW YEAR, NEW HOME

The brand has far outgrown the siblings parents’ home. It’s time to move out. We leave a trail of coffee footsteps and set up in a railway arch...half office, half warehouse!

MARCH 2019

PITCH-TASTIC

A panel of Sainsbury’s buyers listen to fast-paced pitches from six beauty brands shortlisted from over 60 companies. UpCircle is chosen as a winner! We make plans to roll our products out in stores later in the year.

APRIL 2019

SCOOPING UP AWARDS

UpCircle win the FSB London Ethical Green Business of the year AND are re-awarded Natural Products 30 Under 30. Buzzinggggg!

JULY 2019

H&B SOUNDS GOOD TO ME!

Just seven months after rebranding we launch our full UpCircle range into the UK’s leading health retailer – Holland & Barrett.

FEBURARY 2020

UPCIRCLE STATESIDE

Anna and Will flew to San Fran to help spread the UpCircle story in the USA...Weeks before borders began to close. UpCircle is available in the states via Whole Foods and Credo Beauty - yeehaw!

APRIL-JUNE 2020

NEW HURDLES, NEW HURDLERS

As we navigate the many challenges that 2020 throws at us, we decide to bring in some new team members to assist! All via Zoom interviews we grow from a team of three to a team of eight between April and
June.

JAN 2021

BREXIT PREP

In preparation for our departure from the EU we need to start prepping our packaging. Our branding team face the slightly painful task of adding language translations to our entire range. Definitely an “it’ll be worth it in the long run” kind of task!

NOVEMBER 2021

BROADENING HORIZONS

We release THREE brand new products AND moved our Scrubs to glass jars! Chaotic, but worth it. An even bigger perk? All products are now available in the UpCircle packaging refill scheme. We also broadened the team again by welcoming a new Marketing team member and another pair of hands at our London warehouse.

Learn more about us!

Dig deeper into UpCircle below

NATURAL

VEGAN

CRUELTY-FREE

100% RECYCLABLE PACKAGING