We started life as Optiat. However, we soon came to outgrow that initial vision and as part of our continuous brand development process, we have now evolved…

As our product ranges expand we have taken the opportunity to unify the brand, unveiling a fresh new look and name. We took our learnings from Optiat and built on them to create UpCircle.

Our circular economy mission is now front and centre: we’re ready for world domination.

The Idea

Back in 2015, we had a thought: if we're throwing away a cafetière full of coffee grounds every morning, how much is going to waste from coffee shops all over London?

A lot, as it turns out. So we decided to do something about it.

We needed a way to give those coffee grounds a new lease of life. And UpCircle was born.

The Mission

We're restlessly determined to make products that leave the planet better than we found it. We do things differently - and love sharing our ideas for making things better.

We use the highest quality ingredients, for the best possible results. You'll feel the difference.

Meet The Team

William Brightman

The brains behind the operation. (The serious one).

A touch-typing whiz with the focus of a monk. He's dealing with calls, emails and meetings like there's no tomorrow. So long as he's got a Boiler Room set to listen to, William can plug formulas into Excel without stopping to think.

Favourite part of your role?

What doesn't a typical day involve!? I enjoy the buzz of knowing that with every sale we are all helping to promote a circular economy by elevating skincare to the next level.

Favourite UpCircle product?

Has to be our new Tangerine body scrub - zingy grapefruit and citrusy may chang is a winner!

Anna Brightman

The brawn behind the operation. (The sociable one).

If you’ve ordered it, she’s getting it to you, whether that’s 1 scrub or 1000 scrubs. Got an event? She’ll be on the panel. Visiting a show? She’ll say Hi first! So, Anna takes on the most and least glam parts of the job.

Favourite part of your role?

Developing new products. I love that we have businesses and individuals coming to us with their leftover natural ingredients. Can we cook up a circular skincare solution? If there's a will, there's a way.

Favourite UpCircle product?

The serum is my ultimate skin saviour, no matter the weather it keeps my skin hydrated and glowy. Just what you need.