It's been a wild ride from day one to the present day, six years on. Swipe through our brand timeline and join us on this topsy turvy journey!
LAUNCHING HEAD FIRST IN COFFEE
What better place to test our coffee-based skincare concept than the London Coffee Festival? The scrubs flew out the door – whoosh! We came, we scrubbed, we conquered. Maybe, just maybe, we were on to something.
LET’S DO THIS!
It was time to take the leap…the UpCircle sibling co-founders Will and Anna quit their jobs and risked it all to nurture their by-product beauty baby!
URBAN OUTFITTERS – OUR FIRST PARTNER
We sent hand-sealed, sellotaped up prototypes to UO HQ, perhaps we were too optimistic? Perhaps not. They loved the scrubs and became our first retail partner.
THE PORTFOLIO GROWS
To meet our ever-growing list of retailers (including online giant Beauty Bay) the coffee shop portfolio had to expand. By the end of 2017 we are regularly collecting coffee grounds from 100 artisan coffee shops.
We achieved our crowdfunding target of £200,000 in just three days and closed the round overfunded by £17,000. Mic drop.
The return of the soap bar. We’re saving coffee, but why stop there? What’s next on our hit list? Chai. We begin salvaging the aromatic spices brewed to make chai syrup, transforming them into new soaps.
INTO THE DEN
The co-founding siblings take their chances against the Dragons…and walk away victorious. The duo received investment offers from 3 dragons and agreed a deal with Touker and Tej.
NAME CHANGER GAME CHANGER
As our product ranges expand we take the opportunity to unify the brand, unveiling a fresh new look and name. Our circular economy mission is now front and centre: we’re ready for world domination.
NEW YEAR, NEW HOME
The brand has far outgrown the siblings parents’ home. It’s time to move out. We leave a trail of coffee footsteps and set up in a railway arch...half office, half warehouse!
A panel of Sainsbury’s buyers listen to fast-paced pitches from six beauty brands shortlisted from over 60 companies. UpCircle is chosen as a winner! We make plans to roll our products out in stores later in the year.
SCOOPING UP AWARDS
UpCircle win the FSB London Ethical Green Business of the year AND are re-awarded Natural Products 30 Under 30. Buzzinggggg!
H&B SOUNDS GOOD TO ME!
Just seven months after rebranding we launch our full UpCircle range into the UK’s leading health retailer – Holland & Barrett.
Anna and Will flew to San Fran to help spread the UpCircle story in the USA...Weeks before borders began to close. UpCircle is available in the states via Whole Foods and Credo Beauty - yeehaw!
NEW HURDLES, NEW HURDLERS
As we navigate the many challenges that 2020 throws at us, we decide to bring in some new team members to assist! All via Zoom interviews we grow from a team of three to a team of eight between April and June.
In preparation for our departure from the EU we need to start prepping our packaging. Our branding team face the slightly painful task of adding language translations to our entire range. Definitely an “it’ll be worth it in the long run” kind of task!
We release THREE brand new products AND moved our Scrubs to glass jars! Chaotic, but worth it. An even bigger perk? All products are now available in the UpCircle packaging refill scheme. We also broadened the team again by welcoming a new Marketing team member and another pair of hands at our London warehouse.