About UpCircle
Our business is centred on circular innovation, our tagline is “Inspiring, upcycling, uplifting."
Nature gives us lots of wonderful ingredients that make our skin and hair healthier and more radiant – like used coffee grounds, fruit stones, peels and pulp and chai spices. But they often end up going to landfill. Why should all that good stuff go to waste?
It shouldn’t. That’s why, at UpCircle, we elevate leftover natural ingredients, bringing them back to life as beauty products that you, and the planet, will love.
“Natural” is the new “normal” and normal is boring. That's why we go a step further with our waste-fighting formulations. What other beauty brand can claim that their products have saved literally hundreds of tonnes of valuable ingredients from ending up in landfill? We can.
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