25,000+ 5-Star Reviews
15% OFF SITEWIDE | 25% OFF THE HAIRCARE BUNDLE
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The Complete Haircare Bundle
✔ NEW
Combine the Hair Care Duo + Hair Serum
25% OFFCleanse, condition, and transform your hair from root to tip. Our Shampoo & Conditioner Duo strengthens and hydrates, while the Hair Serum tames frizz, protects from heat, and delivers glossy shine.
This weekend only, get the full bundle at 25% off.
Conditions and softens for added shine
Prevents frizz + flyaways for a sleek finish
Helps hair retains up to 60% more moisture
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
Hair Serum with Fermented Rice Water + Baobab
15% OFF
Elasticity Boosting Duo
15% OFF
Eye Cream with Hyaluronic Acid + Coffee
15% OFF
Peptide Serum with Custard Apple + Blood Orange
15% OFF
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Face Moisturiser with Vitamin E
15% OFF
The Caffeinated Duo
15% OFF
Cleansing Face Milk with Oat Powder + Aloe Vera
15% OFF
Cleansing Face Balm with Vitamin E
15% OFF
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OUR PROMISE
Cruelty Free
Environmentally Friendly
Sustainable
Natural
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Shampoo Crème with Pink Berry
15% OFF
Night Cream with Hyaluronic Acid + Niacinamide
15% OFF
Organic Face Oil with Coffee Extract
15% OFF
SPF 25 Mineral Sunscreen
This reef-safe, dermatologically approved mineral sunscreen provides an essential physical defence against premature ageing caused by the sun. Naturally derived non-nano zinc oxide protects the skin whilst powerful antioxidant raspberry seed oil defends against free radical damage.
We formulate using only the highest quality zinc oxide that seamlessly blends in to leave nothing but a natural glow. With more than 20 iterations of this vegan sunscreen over three years, it's safe to say we've got it perfect! No wonder it's already won multiple awards!
Featured on ES Best (Evening Standard) and Indy Best (The Independent).
Once applied, the lightweight formula absorbs within 15 minutes to create a natural finish with a subtle glow. Skin-soothing aloe vera calms inflammation and quenches the moisture barrier, whilst humectant glycerin seals in hydration. The plastic-free sunscreen is formulated with non-comedogenic sunflower oil as well as breakout-busting lavender oil, making it a great sunscreen for those with acne-prone skin.
Why SPF 25? There is only 1% difference in UV ray protection between SPF 25 and SPF 30 and another 1% difference between SPF 30 and SPF 50. This means that our SPF 25 blocks 96% of UV rays whereas a SPF 30 blocks 97% - reapplying any SPF regularly is the best way to ensure your skin stays protected!
Inspiring, upcycling, uplifting: We've upcycled raspberry seeds from the juicing industry to protect and hydrate your delicate skin. It’s high in antioxidants Vitamin A and E that not only boost collagen production for plumper looking skin, but also shield skin from environmental pollution by protecting against free radical damage.
This is genius. It absorbs fast, smells faintly but beautifully of lavender, holds makeup expertly and is also refillable." - Get The Gloss
The UpCircle Promise
100 per cent vegan, certified cruelty-free, plastic negative and UK-made. Housed in a glass jar with an aluminium lid – fully recyclable packaging. Good for you, good for the world.
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Double Cleansing Set
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Face Toner with Hyaluronic Acid
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The Hand + Bodycare Duo
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Santelle Eau De Parfum
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Discover The Effects On Your Hair!
✔ NEW
15% OFF
Science-backed active ingredients
Which combine to protect, hydrate, and smooth every strand.
Formulated with 2 new upcycled ingredients
Upcycled fermented organic rice water: helps hair retain moisture and adds shine; and upcycled baobab extract: repairs and protects.
The UpCircle Beauty Promise
Formulated without SLS, sulphates, parabens and silicones. Shine without chemicals.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
ALL YOU NEED TO KNOW
We’re here to help!
Is this suitable for textured & curly hair?
Yes. Textured and very curly hair types often benefit from extra moisture and slip, and this serum is the perfect combination of humectants, lightweight emollients and conditioning agents to hydrate, detangle, and reduce frizz. For very coarse or dense hair use a little more product focusing on mid lengths and ends.
Is this suitable for fine hair?
Absolutely, but use a small amount. The formula is designed to not feel greasy, but fine hair can be weighed down by too much product. Start with 1 or 2 drops, warm in your palms and apply to mid lengths and ends only.
Can I use this on towel dried hair and leave it to air dry?
Absolutely. Applied to damp, towel dried hair, the serum will help retain water and seal that hydration thanks to its combination of moisture-attracting and occlusive ingredients. You can leave hair to air dry or diffuse. For the best results apply to damp hair then encourage your natural texture with gentle scrunching or comb through.
Does this prevent frizz?
Yes. It helps reduce the frizz by hydrating the hair, smoothing the cuticle and reducing static. The combination of ingredients has been carefully formulated to make your hair look the best. The results are smoother, less reactive to humidity, shinier and more manageable locks.
Will the Hair Serum enhance/ define my curls?
Yes, it helps enhance curl definition by encouraging clumping and reducing frizz. Hydrating ingredients attract and hold the moisture, and work in synergy with light oils and cationic conditioning agents to smooth the cuticle. Hence, curls will sit together more neatly and look shinier and more defined.
Can this be used on dry hair to tame the ends/ flyaways?
Of course. A tiny amount warmed between your palms and smoothed over ends or flyaways will tame frizz, adding shine. The emollients and unsaponifiables present in the formula act like a gentle and lightweight polish for the hair surface while the conditioning polymers reduce static and improve manageability.
Where in the routine can the Hair Serum be used?
This hair serum can be used as leave on and styling product after washing, or anytime for touch ups. The serum is formulated to be left in the hair, so humectants such as hyaluronic acid and glycerine lock in moisture, while the lightweight emollients and conditioning agents smooth and add shine without weighing the hair down.
How much product should be used?
We recommend to start small and build as needed. As a rough guide:
Very short hair: 1 to 2 drops
Short fine hair: 1 to 2 drops
Shoulder length fine to medium hair: 2 to 4 drops
Long or very thick hair: 4 to 8 drops
Always warm between the palms of your hands, apply to mid lengths and ends first, then lightly to the surface to tame flyaways.
What is your return policy?
We offer a 14 day money back guarantee. If you are not happy with your products for any reason you have 14 calendar days (from delivery) to return them. Any items received back within this period will receive a full refund.
Are your products vegan and cruelty free?
We believe all life is sacred. That's why we use only the finest plant-based ingredients, and never test on animals. We're proud to be Leaping Bunny approved!
When will I receive my parcel?
We have three options for delivery in the UK, all are fully tracked services:
Orders over £40
FREE with Tracked Standard Delivery (2 working days)
£1.99 with Tracked Express Delivery (1 working day)
£2.49 with DPD Next Day (1-2 working days)
Orders under £40
£1.99 with Tracked Standard Delivery (2 working days)
£2.99 with Tracked Express Delivery (1 working day)
£3.49 with DPD Next Day (1-2 working days)
See The serum in action!
Siblings by chance, business
partners by choice!
When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.
Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!
- Anna and William Brightman
