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PRESENTING...OUR VERY FIRST TV AD! 📺
At the end of 2023 our idea for our first ever TV commercial was announced as a winner of Sky’s Zero Footprint Fund. This meant that we received £250,000 in media spend on SKY TV channels. We decided to wait and use our spend during our busiest season, so we’re thrilled to finally let you know that it’s officially live and will be on screens from now until December.
THE IDEA:
Our idea was to transparently showcase the journey of two best-selling UpCircle products - our Eye Cream and Face Oil - but to show this entirely in reverse. The source is everything with UpCircle and it’s the source that’s unique to our brand. Our ingredients haven’t just had one life as a skincare ingredient, they’ve had an entire previous life in a completely different industry, being grown and processed for a completely different purpose. We find beauty in everything (and everyone).
MAKING OUR AD:
UpCircle is a brand with authenticity at its core. We intentionally chose to cast a genuine UpCircle customer for our lead talent. Kandia, who appears in our ad, had a true passion for the brand. In her words, “UpCircle is about resilience and fostering a community that genuinely cares about the environment and each other. UpCircle is more than skincare; it’s a down-to-earth connection.”
We didn’t stop there. When our coffee is collected from cafes to be upcycled, it really is Remi who’s in the ad who does this every day! On location Remi felt very at home - because we genuinely do collect from Spinach, the coffee shop featured in our TVC.
Maddie, the barista in the ad, is the real barista at Spinach!
We are a performance-led brand, our amazing circular concept is the added bonus. Our story convinces you to buy once, our performance convinces you to buy again and again. This was the focus of the voiceover and on screen text.
We hope you love our debut TV commercial.
Original music and sound design by @syntheticepiphany 🎵
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Made with peptides, one of the most effective ingredients for stimulating collagen production and firmness, this serum addresses the loss of elasticity by mimicking the amino acids naturally present in the skin.
Save over £30 with the 5-Step Essentials Bundle! Achieve rejuvenated, clear, bright skin in 5 easy steps, including our amazing caffeinated eye cream!
Contains our Cleansing Milk, Face Toner, Eye Cream, Face Moisturiser and Face Oil.
This pair of products will leave your hair irresistibly soft, strong and shiny. Sulphate-free and silicone-free!
Contains our Shampoo Crème, Conditioner Crème and 2 spatulas.
Shampoo Crème with Pink Berry
This concentrated formula delivers THREE times the washes of a liquid shampoo! Described as "a revelation" by The Telegraph.
Night Cream with Hyaluronic Acid
Your skin's best night sleep in a jar. The most luxurious texture, paired with protective, and repairing properties that minimise signs of ageing!
Face Moisturiser with Vitamin E
Deeply hydrating and fast-absorbing moisturiser! With vitamin E-rich argan powder and aloe vera. Soothing & nourishing - a skincare staple.
Save 15% with the Day + Night Hydration Set! Includes our organic face serum, face moisturiser with vitamin E and night cream with Hyaluronic Acid.
SPF 25 Mineral Sunscreen
Reef-safe and dermatologically approved. An essential defence against premature ageing. This SPF is suitable for all skin types.
SPF 25 blocks 96% of UV rays.
Face Toner with Hyaluronic Acid
A toner that actually works - it's super hydrating! Enriched with hyaluronic acid to soothe. Our Toner Leaves the skin feeling soft, calm and balanced. Try it for yourself!
The cleansing balm removes make-up in SECONDS and the cleansing milk cleanses + repairs. For clean & clear skin - your best cleansing routine!
An award-winning cleansing bar that reduces redness and irritation, whilst hydrating the skin.
Perfect for use on both face and body.
We believe all life is sacred. That's why we use only the finest plant-based ingredients, and never test on animals. We're proud to be Leaping Bunny approved and Vegan Society certified!
UK: We have three options for delivery in the UK, all are fully tracked services:
Orders under £40
£1.99 with Royal Mail Tracked 48 (2-3 working days)
£2.99 with Royal Mail Tracked 24 (1-2 working days)
£3.49 with DHL Tracked 24 (1-2 working days)
Orders over £40
Free with Royal Mail Tracked 48 (2-3 working days)
£1.99 with Royal Mail Tracked 24 (1-2 working days)
£2.49 with DHL Tracked 24 (1-2 working days)
Orders are processed Monday - Friday with the exception of UK bank holidays. Orders are typically fulfilled and shipped within one business day. Once your order has shipped, you’ll receive an email from hello@upcirclebeauty.com with tracking information.
Absolutely! Keep refilling the same jar forever. Once you finish the product, purchase the refill option and you'll receive a freepost label. Return the jar dry and clean and will fill it up and send it back to you! Wonderful, right?
When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK alone, my brother Will and I started collecting coffee from different cafes across London and transforming them into skincare products.
Now, 8 years later, we have saved 400 tonnes of coffee and rescued 50 other ingredients from the argan, tea, juice, olive, date and furniture industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs, and we've proven to the world that beauty products can be circular, affordable and performance-led.
- Anna and William Brightman