Listen to the Impact Hustlers podcast

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Impact Hustlers features entrepreneurs and change-makers solving the world's biggest problems and creating massive social impact. Hosted by Maiko Schaffrath this podcast shares the stories of those who connect impact with profit and build businesses and solutions that solve problems such as climate change and poverty. Learn how entrepreneurship can be the solution to the world's biggest environmental and social problems.

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William and Anna Brightman are the brother sister team behind UpCircle. Their high-quality skincare products are made of repurposed ground coffee. The Dragons' Den favourites have plans to save up to 1000 tons of coffee grounds from going to waste in the next 5 years.

Highlights of the episode:

How they are challenging perceptions of what is considered waste.
Importance of breaking the status quo and telling your story.
Going through a journey, making mistakes and iterating.
Fundraising: How crowdfunding is different.
What their Dragons' Den experience taught them.
Where the future of the circular economy is heading.


Time Stamp:

[01:32] Why is what they are doing important?

[04:13] How did it start?

[05:53] Not having a background in cosmetics

[07:00] How to grow a new brand and differentiate?

[10:15] Natural, organic, vegan, handmade and cruelty free

[11:03] How to communicate the message? Rebranding from Optiat

[14:45] Taking on discarded ingredients

[16:56] Getting feedback and iterate

[20:24] Dragon's Den experience and crowdfunding

[26:58] Vision of the future

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