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Using upcycled pink berry for improved scalp health!

Restore Shine & Scalp Health From First Use!

"This is the best shampoo I've tried!"


★★★★★ 4.9/5 out of 25,000+ customers

-Hanna P.

Using upcycled pink berry for improved scalp health!

Restore Shine & Scalp Health From First Use!

"This is the best shampoo I've tried since I switched to fully natural products years ago!"


★★★★★ 4.9/5 out of 25,000+ customers

-Hanna P.

Pair with the Conditioner for Best Results! ✨

3x More Washes Than Liquid Shampoo

Did you know that liquid shampoos are 80-90% water? Meaning our concentrated shampoo last 3x times longer than liquid ones!


Upcycled Pink Berries

We saved this by-product from the perfume industry. The reason? This ingredient is clinically proven to reduce flakes and calm irritated scalps

Rosemary Oil

Contains well-known ingredient that stimulates a healthy hair growth. Also very effective at helping prevent dandruff & scalp issues!

Our Shampoo Crème ticks ALL the boxes!

✔️ It's a a highly concentrated formula, which means it lasts 3x longer than liquid shampoos!

✔️ A sustainable alternative to traditional liquid shampoo. Its highly concentrated formula as a result of less water used, means that the product will go further, and you’ll get more washes out of it.

✔️ This is the type of product that once used will likely mean you never go back to a liquid shampoo!

Pair with the Conditioner for Best Results! ✨

The Haircare Duo + FREE Cosmetic Spatulas

✔ BEST SELLER

£35.99

£44.48

Save 10% + Free Delivery

Save 10% and get free delivery with our brand NEW Shampoo and Conditioner Crème Set, now paired with 2 plastic-free cosmetic spatulas! This pair of products will leave your hair irresistibly soft, strong and shiny.


Use the tiniest amount of the products and get the best results! Both products are natural, vegan and cruelty-free! Housed in 100% recycled packaging, with premium glass and aluminium caps.

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✔ The UpCircle Beauty Promise

100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

ALL YOU NEED TO KNOW

We’re here to help!

People Are Raving About it!

Over 2,000+ ⭐⭐⭐⭐⭐ reviews!

I was sceptical because of my long coloured hair, but actually... what a difference these two have made!! My hair now looks amazing and my colour is lasting a lot longer!

- Savannah S, verified customer

You will not be disappointed! This has completely transformed my hair post-partum, now it's softer and healthier than it's ever been!

- Alice H, verified customer

I have bad psoriasis on my scalp and the shampoo is incredible, leaves my hair clean and itch-free and the conditioner has improved my straw-like hair, now it's much healthier!

- Fiona S, verified customer

The

Spacecraft illustrated with labeled components like antennas and cameras.

Beauty Promise

Cruelty Free

Environmentaly Friendly

Sustainable

Natural

Save MORE With A Bundle!

DISCOUNT AUTOMATICALLY APPLIED

The 5-Step Essentials Bundle

The best bargain: Our best-selling products at the best price.


Contains Face Oil, Eye Cream, Peptide Serum, Moisturiser, Shampoo and Conditioner Crème.

£72.76 £103.95

Best-Sellers Bundle

The best bargain: Our best-selling products at the best price.


Contains Face Oil, Eye Cream, Peptide Serum, Moisturiser, Shampoo and Conditioner Crème.

£102.99 £128.99

SHOP THE FULL STORE

Discover The Effects On Your Hair!

#1 No More Dandruff or Scalp Itchiness


Everyone is loving the shampoo, but those with scalp itchiness and dandruff are RAVING about it! The upcycled pink berry extract is clinically proven to reduce scalp redness and irritation!


#2 Strengthen, Repair & Protect from Damage


Using the duo means getting a powerful dose of ingredients that strengthen, repair and protect such as rosemary oil and bamboo extract.

#3 Bring Shine and Softness to your Hair


Achieve the best hair of your life with this haircare duo, using formulas that deliver the best results using the tiniest amount.

"Love this brand. The products work so well. The ethics behind the company are brilliant. Highly recommend."

Hybrid Shampoo Crème

✔ BEST SELLER

£19.99

£0.00

Hybrid liquid / solid format

Delivering THREE times the washes of a liquid shampoo - a little goes a long way


Formulated with rosemary oil

This TikTok-viral ingredient helps strengthen and repair hair


The UpCircle Beauty Promise

100% Natural Shampoo - formulated without SLS, sulphates, parabens and silicones. Refill your empty jar with our Return + Refill Scheme!

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✔ The UpCircle Beauty Promise

100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

Two people wearing matching black 'UpCircle' shirts smiling at the camera.

Siblings by chance, business partners by choice!

When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.


Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.


We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!

- Anna and William Brightman

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