25,000+ 5-Star Reviews
The wait is over: smooth, strong, frizz-free hair.
-Katy P.
The wait is over: smooth, strong, frizz-free hair.
Natural ingredients that grow, repair & add shine to your hair! ✨
Contains clinically proven actives for stronger, fuller hair.
✔️Thicker, Fuller Hair Fast – Rosemary and coffee oils boost scalp circulation, strengthen follicles for visibly fuller hair fast.
✔️ Stronger Roots & Instant Shine – Coffee oil, bacuri butter, and vitamin E fortify follicles, lock in moisture, and deliver thicker, shinier strands.
✔️ Get Glass Hair & Tame Frizz – Smooth strands, seal ends, and banish frizz instantly with argan and sweet almond oils, glossy, salon-ready hair..
See The Hair Oil in action!
Pair with the Hair Serum for best results & Enjoy 15% OFF!✨
The Complete Haircare Bundle
✔ BEST SELLER
Save 15% with this bundle! Give your hair the full transformation it deserves. Start with our Scalp + Hair Oil to nourish the scalp, boost circulation, promote healthy hair growth, and hydrated strands from root to tip.
Follow with our Shampoo & Conditioner Duo, which gently cleanses, strengthens, and replenishes moisture, leaving your hair soft, manageable, and full of life
Finish with the lightweight, silicone-free Hair Serum to tame frizz, smooth flyaways, protect from heat, and deliver a glossy, salon-worthy shine.
This complete routine is designed to restore hair health, fight everyday damage, and make styling effortless. Grab this bundle today and see the difference from the very first use.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
The
Beauty Promise
Cruelty Free
Environmentaly Friendly
Sustainable
Natural
Discover The Effects On Your Hair!
✔ NEW
Nature-Powered Active Ingredients
A restorative blend designed to strengthen, smooth, and protect every strand from root to tip.
Formulated with Upcycled Ingredients
Upcycled coffee oil energises the scalp and supports healthy growth, while upcycled bacuri butter deeply nourishes to combat dryness and frizz.
The UpCircle Beauty Promise
Formulated without silicones, parabens, or synthetic fragrance. Lightweight, natural care for stronger, glossier, healthier hair.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
ALL YOU NEED TO KNOW
We’re here to help!
Is this suitable for textured & curly hair?
Yes. Curly and textured hair often needs extra moisture and slip, and this pre-shampoo oil is packed with lightweight emollients and nourishing butters to hydrate, soften, and reduce frizz. For very coarse or dense curls, use a little more and focus on the mid-lengths and ends for optimal nourishment.
Is this suitable for fine hair?
Yes. Even on fine hair, the combination of rosemary and coffee oils helps stimulate scalp circulation and nourish follicles, supporting fuller-looking, stronger strands. Start with just 1–2 drops, warm in your palms, and focus on the scalp and mid-lengths to avoid weighing hair down while still promoting thickness.
How does the oil help hair growth?
The oil supports hair growth through a combination of scalp stimulation, nourishment, and follicle care:
Rosemary Oil - naturally boosts circulation to the scalp, helping follicles receive more nutrients and oxygen for stronger, healthier hair.
Coffee Oil - rich in antioxidants and caffeine, it energises the scalp and protects follicles from oxidative stress, supporting resilient hair growth.
Castor Oil & Sweet Almond Oil - hydrate and nourish the scalp, helping maintain a healthy environment for follicles to thrive.
Pre-Shampoo Barrier - applying the oil before washing reduces damage and protein loss, keeping hair stronger and less prone to breakage, which makes hair appear fuller over time.
Result: Consistent use can lead to healthier scalp and stronger, thicker-looking hair.
Is it a pre-wash or post wash treatment?
It’s designed as a pre-shampoo treatment. Apply a few drops to your scalp and hair 15–30 minutes before washing to protect strands, nourish follicles, and reduce breakage. You can optionally use a tiny amount on mid-lengths and ends after washing to refresh shine or tame dryness, but its main benefits come before shampoo.
How much oil do I need to use?
A little goes a long way. Start with 1–3 drops for fine hair, or a few more for thicker or longer hair. Warm the oil in your palms, then massage into the scalp and work through the mid-lengths and ends.
What is the difference between a serum vs oil?
Hair Oil (like our Scalp + Hair Oil) is mainly for pre-wash nourishment. It penetrates the scalp and hair shaft to strengthen, hydrate, reduce breakage, and support growth. It’s rich in natural oils and butters, so a little goes a long way.
Hair Serum (like our Hair Serum) is usually post-wash or styling-focused. It protects hair from heat, smooths frizz, locks in moisture, and improves manageability. Serums are lightweight, fast-absorbing, and help your style last longer.
How do you apply to oil?
Warm 1–3 drops of oil in your palms, then massage gently into your scalp and mid-lengths to ends. Leave on for 15–30 minutes before shampooing for best results. For fine hair, use the smallest amount and focus on the mid-lengths and ends to avoid heaviness. Optionally, apply a tiny amount to dry ends between washes to refresh shine or tame frizz.
What is your return policy?
We offer a 14 day money back guarantee. If you are not happy with your products for any reason you have 14 calendar days (from delivery) to return them. Any items received back within this period will receive a full refund.
Are your products vegan and cruelty free?
We believe all life is sacred. That's why we use only the finest plant-based ingredients, and never test on animals. We're proud to be Leaping Bunny approved!
When will I receive my parcel?
We have three options for delivery in the UK, all are fully tracked services:
Orders over £40
FREE with Tracked Standard Delivery (2 working days)
£1.99 with Tracked Express Delivery (1 working day)
£2.49 with DPD Next Day (1-2 working days)
Orders under £40
£1.99 with Tracked Standard Delivery (2 working days)
£2.99 with Tracked Express Delivery (1 working day)
£3.49 with DPD Next Day (1-2 working days)
MORE BENEFITS!
#1 Protects Hair During Washing
Forms a light barrier around strands before shampooing, reducing protein loss and preventing breakage from water and combing.
#2 Locks in Moisture
Deeply hydrates hair with lightweight oils and bacuri butter, leaving strands soft, smooth, and nourished without heaviness.
#3 Fine-Hair Friendly & Lightweight
Absorbs quickly and rinses out clean, delivering shine and nourishment without weighing down fine or delicate hair.
Hair Serum with Fermented Rice Water + Baobab
Shampoo Crème with Pink Berry
Elasticity Boosting Duo
Eye Cream with Hyaluronic Acid + Coffee
SHOP THE FULL STORE
Siblings by chance, business partners by choice!
When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.
Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!
- Anna and William Brightman
