Natural | Sustainable | Clinically-proven
"I came for the ethos,
I stayed for the results"
- Alice S.
The Easiest Way To try upcircle
"I heard so many stories of people upset about purchasing expensive skincare products with disappointing results - meaning a lot of wasted money and frustration.
So we created a better way to discover UpCircle… completely risk-free!
Step 1: Pay £20 for a gift card
Step 2: Receive our Pamper Kit (12 bestselling samples)
Step 3: Test the full routine at home for free!
Step 4: Use your £20 gift card on your favourites 💛
No guesswork. No waste.
I hope you love using it to discover your perfect routine!”
Sample Our Whole Range!
"Pamper + Gift" Skincare Kit
✔ BEST SELLER
£20.00
Try the Full Range!
Includes a selection of 12 UpCircle's best-sellers in sample size, housed in a Pamper Kit + a £20 gift card! A cost-effective way to decide your faves before committing to the full-sizes and not waste a single penny!
BEST VALUE - Pay only for the Gift Card. Get the Pamper Kit for free. Allows you to sample the full range and use the £20 towards your favourite products.
This Kit includes the following samples:
For the hair: you can try the Scalp + Hair Oil, Shampoo Crème, Conditioner Crème, and Hair Serum.
For the face: it includes our Cleansing Face Balm, Cleansing Face Milk, Peptide Serum, Eye Cream, Face Moisturiser, Night Cream and our Organic Face Oil.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

Or Get a Personalised Routine!
You can save up to 30% in a routine made just for your concerns - the best way to get started with UpCircle!
TAKE THE QUIZ + SAVE
People Are Raving About it!
Over 2,000+ ⭐⭐⭐⭐⭐ reviews!

You will not be dissapointed! The Moisturiser + Peptide Serum have honestly transformed my skin, it's noticeably firmer now.
- Sophie L, verified customer
The eye cream has faded my dark circles, which are always there no matter how much sleep I get, and the Oil has brightened up my skin.
- Sarah A, verified customer
You will not be disappointed! It makes my skin look so vibrant and glowy. UpCircle has honestly changed my skin!
- Claire L, verified customer
THE UK'S #1 upcycled beauty brand
UpCircle was founded on a simple (but ambitious) question: What if we could make skincare and haircare from things that would otherwise go to waste?
Circularity - reusing, repurposing, reinventing - isn’t just part of what we do, it’s our everything.
Our name. Our mission. Our reason for jumping out of bed in the morning. We never wanted to settle for entry-level ethics.
Vegan? Natural? Cruelty-free? That’s the baseline - the bare minimum. We wanted to go further. That’s why every UpCircle product is made with upcycled ingredients - from coffee and chai spices, to fruit peel, pulp and stones, to flower petals and stems.
Ingredients that have had two lives. The first in someone else’s product. The second in ours. Join the by-product beauty revolution today
UpCircle exists to solve unnecessary waste across two of the world’s most wasteful industries: food and beauty, simultaneously.
We don’t just focus on reducing our own footprint. We actively help clean up the impact created by others. Our ethos combines insetting (upcycling) and offsetting (plastic pollution), while investing in refillable options and clinically proven formulas that genuinely deliver results.
Today, UpCircle is an established, award-winning B Corp with a score of 107.2, stocked in over 55 countries worldwide.
We’ve proven that circular beauty isn’t just a nice idea. It can be effective, aspirational, commercially successful, and built to last.
Siblings by chance, business partners by choice!


When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.
Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!
- Anna and William Brightman

Elasticity Boosting Duo

The Caffeinated Duo + Eye Roller Deal

The Haircare Duo + FREE Cosmetic Spatulas

Peptide Serum with Custard Apple + Blood Orange
SHOP THE FULL STORE
ALL YOU NEED TO KNOW
We’re here to help!
Are your products vegan and cruelty free?
We believe all life is sacred. That's why we use only the finest plant-based ingredients, and never test on animals. We're proud to be Leaping Bunny approved!
Is the packaging plastic free?
Yes, our packaging is 99% plastic-free. We only use premium recyclable glass jars, recyclable cardboard and we always offer refills or alternatives for that 1% left. We go above and beyond to have a positive impact, this is why we're also plastic-negative: meaning we take 2x as much plastic from the environment as we produce.
When will I receive my parcel?
We have three options for delivery in the UK, all are fully tracked services:
Orders over £40
FREE with Tracked Standard Delivery (2 working days)
£1.99 with Tracked Express Delivery (1 working day)
£2.49 with DPD Next Day (1-2 working days)
Orders under £40
£1.99 with Tracked Standard Delivery (2 working days)
£2.99 with Tracked Express Delivery (1 working day)
£3.49 with DPD Next Day (1-2 working days)

We're A B-Corp

Certified Cruelty Free

Certified Organic

Certified Vegan