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Natural | Sustainable | Clinically-proven

"I came for the ethos,
I stayed for the results"

- Alice S.

The Easiest Way To try upcircle

"I heard so many stories of people upset about purchasing expensive skincare products with disappointing results - meaning a lot of wasted money and frustration.


So we created a better way to discover UpCircle… completely risk-free!

Step 1: Pay £20 for a gift card

Step 2: Receive our Pamper Kit (12 bestselling samples)

Step 3: Test the full routine at home for free!

Step 4: Use your £20 gift card on your favourites 💛


No guesswork. No waste.

I hope you love using it to discover your perfect routine!”

Anna, UpCircle co-foundeR

Sample Our Whole Range!

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"Pamper + Gift" Skincare Kit

✔ BEST SELLER

£20.00

£29.99

Try the Full Range!

Includes a selection of 12 UpCircle's best-sellers in sample size, housed in a Pamper Kit + a £20 gift card! A cost-effective way to decide your faves before committing to the full-sizes and not waste a single penny!


BEST VALUE - Pay only for the Gift Card. Get the Pamper Kit for free. Allows you to sample the full range and use the £20 towards your favourite products.


This Kit includes the following samples:
For the hair: you can try the Scalp + Hair Oil, Shampoo Crème, Conditioner Crème, and Hair Serum.

For the face: it includes our Cleansing Face Balm, Cleansing Face Milk, Peptide Serum, Eye Cream, Face Moisturiser, Night Cream and our Organic Face Oil.

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✔ The UpCircle Beauty Promise


100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.

Face serum and eye cream surrounded by floating coffee beans on a blue background.

Or Get a Personalised Routine!

You can save up to 30% in a routine made just for your concerns - the best way to get started with UpCircle!

TAKE THE QUIZ + SAVE

People Are Raving About it!

Over 2,000+ ⭐⭐⭐⭐⭐ reviews!

Side-by-side comparison of a woman's face before and after a skincare treatment.

You will not be dissapointed! The Moisturiser + Peptide Serum have honestly transformed my skin, it's noticeably firmer now.

- Sophie L, verified customer

Close-up of a person's eyes with curly hair visible.

The eye cream has faded my dark circles, which are always there no matter how much sleep I get, and the Oil has brightened up my skin.

- Sarah A, verified customer

Two side-by-side portraits of a person with different outfits and hairstyles.

You will not be disappointed! It makes my skin look so vibrant and glowy. UpCircle has honestly changed my skin!

- Claire L, verified customer

THE UK'S #1 upcycled beauty brand

our story

UpCircle was founded on a simple (but ambitious) question: What if we could make skincare and haircare from things that would otherwise go to waste?


Circularity - reusing, repurposing, reinventing - isn’t just part of what we do, it’s our everything.


Our name. Our mission. Our reason for jumping out of bed in the morning. We never wanted to settle for entry-level ethics.


Vegan? Natural? Cruelty-free? That’s the baseline - the bare minimum. We wanted to go further. That’s why every UpCircle product is made with upcycled ingredients - from coffee and chai spices, to fruit peel, pulp and stones, to flower petals and stems.


Ingredients that have had two lives. The first in someone else’s product. The second in ours. Join the by-product beauty revolution today

Our Mission

A person seen from behind carries a large, clear bag of used coffee grounds over their shoulder.

UpCircle exists to solve unnecessary waste across two of the world’s most wasteful industries: food and beauty, simultaneously.


We don’t just focus on reducing our own footprint. We actively help clean up the impact created by others. Our ethos combines insetting (upcycling) and offsetting (plastic pollution), while investing in refillable options and clinically proven formulas that genuinely deliver results.


Today, UpCircle is an established, award-winning B Corp with a score of 107.2, stocked in over 55 countries worldwide.


We’ve proven that circular beauty isn’t just a nice idea. It can be effective, aspirational, commercially successful, and built to last.

Siblings by chance, business partners by choice!

Two people wearing matching black 'UpCircle' shirts smiling at the camera.

When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.


Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.


We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!

- Anna and William Brightman

Discover our unbeatable best-sellers

Elasticity Boosting Duo

Dryness and elasticity loss? Try this duo! Nourish and boost your skin's elasticity in 14 days! Contains Peptide Serum + Moisturiser.

£43.99
£48.98

The Caffeinated Duo + Eye Roller Deal

Fade dark circles, puffiness, fine lines, pigmentation and start glowing! Contains Face Oil and Eye Cream.

£44.99
£55.97

The Haircare Duo + FREE Cosmetic Spatulas

Achieve the softest, shiniest hair with our sulphate & silicon-free natural haircare duo!

Contains: Shampoo Crème, Conditioner Crème & 2 plastic-free spatulas.
£35.99
£44.48

Peptide Serum with Custard Apple + Blood Orange

Clinically proven to improve skin elasticity by 29% in just 14 days and visibly brighten and even skin tone!

£24.99

SHOP THE FULL STORE

ALL YOU NEED TO KNOW

We’re here to help!

Joaquín Guzmán and Emma Coronel with their daughters holding hands at a public event.

We're A B-Corp

Logo of Cruelty Free International with a leaping rabbit design.

Certified Cruelty Free

'Soil Association COSMOS Organic certification logo.'

Certified Organic

Black and white vegan logo with a sunflower design.

Certified Vegan

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