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25,000+ 5-Star Reviews
Using upcycled fermented rice water helping retain moisture!
★★★★★ 4.9/5 out of 25,000+ customers
-Hanna P.
Using upcycled fermented rice water helping retain moisture!
Say Goodbye to Frizzy & Dry Hair
★★★★★ 4.9/5 out of 25,000+ customers
-Hanna P.
Natural extracts that strengthen, protect, and tame frizz! ✨
Our hair serum ticks ALL the boxes!
✔️ Prevents Frizz and Flyaways – Not only tames frizz and flyaways by hydrating the hair, smoothing the cuticle and reducing static. It also prevents it by shielding the hair from humidity and retaining hydration.
✔️ Achieve Shiny and Glossy Hair – The serum boosts shine by smoothing the surface of each strand, giving hair a glossy, polished finish. The result is a healthy-looking, luscious hair!
✔️ Shield Against Humidity and Heat – This serum protects, repairs and naturally shields against humidity and heat without using silicones.
Pair with the Hair Care Duo for Best Results & Enjoy 15% OFF!✨
The Complete Haircare Bundle
✔ BEST SELLER
Save 15% with this bundle! Give your hair the full transformation it deserves. Our Shampoo & Conditioner Duo gently cleanses, strengthens, and hydrates, leaving strands soft, manageable, and nourished.
Follow with the lightweight, silicone-free Hair Serum to tame frizz, smooth flyaways, protect from heat, and deliver glossy shine. This all-in-one routine is designed to restore hair health, fight everyday damage, and make styling effortless. Don’t wait, grab the bundle today and see the difference from the very first wash.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
See The serum in action!
The
Beauty Promise
Cruelty Free
Environmentaly Friendly
Sustainable
Natural
Discover The Effects On Your Hair!
✔ NEW
Science-backed active ingredients
Which combine to protect, hydrate, and smooth every strand.
Formulated with 2 new upcycled ingredients
Upcycled fermented organic rice water: helps hair retain moisture and adds shine; and upcycled baobab extract: repairs and protects.
The UpCircle Beauty Promise
Formulated without SLS, sulphates, parabens and silicones. Shine without chemicals.
✔ The UpCircle Beauty Promise
100% recyclable packaging in a glass bottle, jar or aluminium tube. Formulated without palm oil, parabens, phthalates, silicones, mineral oil and parfum. These products are natural, sustainable, vegan, cruelty-free and contain a repurposed ingredient.
ALL YOU NEED TO KNOW
We’re here to help!
Is this suitable for textured & curly hair?
Yes. Textured and very curly hair types often benefit from extra moisture and slip, and this serum is the perfect combination of humectants, lightweight emollients and conditioning agents to hydrate, detangle, and reduce frizz. For very coarse or dense hair use a little more product focusing on mid lengths and ends.
Is this suitable for fine hair?
Absolutely, but only a small amount of product is needed. The formula is designed to not feel greasy, but fine hair can be weighed down by too much product. Start with 1 or 2 drops, warm in your palms and apply to mid lengths and ends only.
Can I use this on towel dried hair and leave it to air dry?
Absolutely. Applied to damp, towel dried hair, the serum will help retain water and seal that hydration thanks to its combination of moisture-attracting and occlusive ingredients. You can leave hair to air dry or diffuse. For the best results apply to damp hair then encourage your natural texture with gentle scrunching or comb through.
Does this prevent frizz?
Yes. It helps reduce the frizz by hydrating the hair, smoothing the cuticle and reducing static. The combination of ingredients has been carefully formulated to make your hair look the best. The results are smoother, less reactive to humidity, shinier and more manageable locks.
Will the Hair Serum enhance/ define my curls?
Yes, it helps enhance curl definition by encouraging clumping and reducing frizz. Hydrating ingredients attract and hold the moisture, and work in synergy with light oils and cationic conditioning agents to smooth the cuticle. Hence, curls will sit together more neatly and look shinier and more defined.
Can this be used on dry hair to tame the ends/ flyaways?
Of course. A tiny amount warmed between your palms and smoothed over ends or flyaways will tame frizz, adding shine. The emollients and unsaponifiables present in the formula act like a gentle and lightweight polish for the hair surface while the conditioning polymers reduce static and improve manageability.
Where in the routine can the Hair Serum be used?
This Hair Serum can be used as leave on and styling product after washing, or anytime for touch ups. The serum is formulated to be left in the hair, so humectants such as hyaluronic acid and glycerine lock in moisture, while the lightweight emollients and conditioning agents smooth and add shine without weighing the hair down.
How much product should be used?
We recommend to start small and build as needed. As a rough guide:
Very short hair: 1 to 2 drops
Short fine hair: 1 to 2 drops
Shoulder length fine to medium hair: 2 to 4 drops
Long or very thick hair: 4 to 8 drops
Always warm between the palms of your hands, apply to mid lengths and ends first, then lightly to the surface to tame flyaways.
What is your return policy?
We offer a 14 day money back guarantee. If you are not happy with your products for any reason you have 14 calendar days (from delivery) to return them. Any items received back within this period will receive a full refund.
Are your products vegan and cruelty free?
We believe all life is sacred. That's why we use only the finest plant-based ingredients, and never test on animals. We're proud to be Leaping Bunny approved!
When will I receive my parcel?
We have three options for delivery in the UK, all are fully tracked services:
Orders over £40
FREE with Tracked Standard Delivery (2 working days)
£1.99 with Tracked Express Delivery (1 working day)
£2.49 with DPD Next Day (1-2 working days)
Orders under £40
£1.99 with Tracked Standard Delivery (2 working days)
£2.99 with Tracked Express Delivery (1 working day)
£3.49 with DPD Next Day (1-2 working days)
MORE BENEFITS!
Restores flexibility to brittle strands, so hair bends and moves naturally instead of snapping under tension.
Protects against fading and dullness, keeping natural and dyed hair rich, glossy, and fresh-looking for longer.
Makes hair easier to detangle, smooth, and shape, cutting down time spent with brushes and hot tools.
The Caffeinated Duo
Shampoo Crème with Pink Berry
Elasticity Boosting Duo
Eye Cream with Hyaluronic Acid + Coffee
SHOP THE FULL STORE
Siblings by chance, business partners by choice!
When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.
Now, 9 years later, we've saved 450 tonnes of coffee and rescued other
ingredients from the argan, tea, juice, olive, date and wood industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!
- Anna and William Brightman
