✅Haircare that delivers exceptional results without breaking the bank
✅ High-quality sustainable haircare that's good for you and the planet 🌎
Our face oil and moisturiser are 100% BIGGER: the oil went from 30ml to 60ml, and the moisturiser, from 60ml to 120ml.
Our shampoo and conditioner crème are 50% BIGGER: from 100ml to 150ml.
Well-known ingredient that stimulates a healthy hair growth. It also has antibacterial and antifungal properties that can help prevent dandruff & scalp issues!
They're used in the perfume industry and UpCircle upcycle its by-product as a hair ingredient. Fun fact: this ingredient is clinically proven to reduce flakes and calm irritated scalps!
UpCircle's shampoo is completely natural & sulphate-free! How does it lather so much? They use a deeply cleansing coconut foamer instead!
Haircare that ticks ALL the boxes!
✔️ It's a a highly concentrated formula, which means it lasts 3x longer than liquid shampoos!
✔️ A sustainable alternative to traditional liquid haircare. Its highly concentrated formula as a result of less water used, means that the product will go further, and you’ll get more washes out of it.
✔️ This is the type of product that once used will likely mean you never go back to a liquid shampoo!
Haircare that ticks ALL the boxes!
✔️ Sustainable alternative to traditional liquid haircare: our highly concentrated formula uses 50% less water.
✔️ Zero waste: No waste left over unlike leftover shampoo bars that disintegrate in the shower over time!
✔️ Packaging return scheme: Send your empty shampoo + conditioner jars back to us with our Return + Refill scheme - with a 20% saving!
Because Every Day Should Be a Good Hair Day ✨
Our face oil and moisturiser are 100% BIGGER: the oil went from 30ml to 60ml, and the moisturiser, from 60ml to 120ml.
Our shampoo and conditioner crème are 50% BIGGER: from 100ml to 150ml.
When we discovered that more than 500,000 tonnes of coffee grounds are sent to landfill per year in the UK, my brother Will and I started collecting brewed coffee from cafes across London and transforming it into skincare products.
Now, 8 years later, we've saved 450 tonnes of coffee and rescued other ingredients from the argan, tea, juice, olive, date and wood industries.
We're now the #1 upcycled beauty brand in the UK, backed by dermatologists and celebs. We're proud to have proven to the world that beauty products can be circular, affordable and performance-led!
- Anna and William Brightman






