Cleansing your skin is absolutely vital! Most of us are city-dwellers, constantly bombarded by airborne bacteria and pollution. If we don’t properly clean our skin, these toxins and dirt accumulate, ultimately contributing to aging, spots and pigmentation. Healthy-looking skin is clean skin!

What is double cleansing?

Double cleansing has become the new norm across the beauty industry. Facialists, bloggers and dermatologists across the globe recommend double cleansing every evening to keep your skin in the best condition it can be. But what exactly is double cleansing and is it as simple a grabbing a couple of face wipes and giving your skin the once (or twice) over? [Hot take - no!]

Double cleansing means that you remove the first layer of dirt, pollution, sunscreen and make up, followed by a second cleanse of the deeper layers of pore bacteria and congestion. Cleansing thoroughly before bed ensures that your skin has the best chance of regenerating overnight and that no leftover grime is going to cause breakouts or irritation.

Cleansing properly in the evening will also give serums and moisturisers the opportunity to penetrate the skin deeply overnight and be properly absorbed making them more effective. The effectiveness of these serums is further enhanced if one of the stages of your routine is an exfoliation (we talk about the benefits of exfoliation here).

How to double cleanse

The first cleanse should be with an oil-based cleanser such as our cleansing face balm. Oil dissolves oil, so it's the most effective way to dissolve make-up, pollution and any other surface layer dirt without drying out your skin. It'll also ensure you get a thorough cleanse without altering the natural balance of your skin.

If you're wearing a lot of makeup you may even wish to repeat this step twice, just to be sure to get everything removed. After massaging in your oil based cleanser always remove it with a damp muslin or flannel. This helps remove all traces of oil, ensures maximum dirt removal and has the added benefit of gentle exfoliation.

The second step is to use a water-based cleanser. You can use a natural soap bar or any other water based cleanser – but be wary of chemicals and synthetic foaming agents. Some ingredients like SLS are not only stripping to the skin but also can be harmful to your health and the environment. (For more info on the ingredients to avoid, check out this blog post).

Using a water-based cleanser ensures you remove any remaining oil but also bacteria and dead skin cells. Spend time massaging your skin and ensuring a deep cleanse. This stage preps the skin to be ready for any other products and ensures maximum absorption and efficacy. A clean surface ensures that products can effectively penetrate your pores.


  • You do not need to double cleanse in the morning – your skin does not get dirty overnight and doing so may end up stripping your skin
  • Do not use water that is too hot as this may leave your skin inflamed or dehydrated
  • You do not need to double cleanse if you have been in the house all day and are not wearing SPF
  • Remember that make up and SPF are designed to stick to the skin so in step one really take the time massaging in your cleanser to ensure you dislodge all dirt, make up and sunscreen using a muslin cloth
  • Remember, if your skin is not clean everything you do afterwards is in vain!