"I look for a needle in a haystack... something that strikes my fancy," said Ian Jay Ginsberg, president of C.O. Bigelow. "I look for anything I think is unique and interesting." One brand that jumped out for him was UpCircle Beauty, which takes coffee grounds and brewed chai tea spices from London cafes and repurposes them for skincare.
Founded by siblings William and Anna Brightman, the company began two years ago, but its re-branded concept launched in December. Not only contributing to the circular economy, UpCircle's product formulas are full of antioxidants and help brighten skin, among other effects. "It's a great story to tell," said Ginsberg. "The idea was really cool."