"UpCircle, began their journey collecting coffee grounds from a local coffee shop towards the end of 2016, and have grown to a global business in under 3 years. Urban Outfitters was the first retail store to take them on after only a couple of months trading.They signed up for a Virgin startup loan the same year, raised £220,000 on Crowdcube in 2017 and appeared on Dragons’ Den, getting three offers of investment in 2018. In 2019, they launched in Boots, Sainsbury’s, Holland & Barrett, Ocado, Beauty Bay, Whole Foods, to name a few, and have just launched in Australia and America. For anyone who has ventured into the startup world, UpCircle’s journey reads like a dream."