"There’s a new eco-beauty movement in town and it isn’t merely lip service or bandwagon activism. Circular beauty is here to tackle food waste, an issue at crisis level.

Take UpCircle Beauty, a skincare brand inspired by coffee waste. "Coffee is an amazing topical skincare ingredient and its antioxidant levels actually increase in brewed coffee," Brightman explains, with some experts arguing that caffeine has the ability to protect skin from environmental aggressors such as pollution. Research found that topical caffeine also increased "naturally occurring electric fields on the surface of the skin," increasing water content and providing moisturisation, making it great for drier skin types."