"There's no denying we're in the middle of a waste-free revolution. We've all seen the newspaper spreads of litter-strewn beaches, recycling rates are up, and 'single-use' (as in plastics) was the Collins Dictionary word of the year for 2018.

'While almost 90% of people in the UK claim to regularly recycle from the kitchen, only 52% say they do the same in the bathroom' says William Brightman, co-founder of sustainable beauty brand UpCircle. 

This is the year that changes. Reducing the waste created by our lifestyle is a global concern for the beauty and personal care industry for 2019."