"Following the circular economy trend, the first few startups have proven that coffee grounds can become a valuable resource. Siblings Anna and William Brightman started developing a process to recycle coffee grounds into high-quality oils that they use to produce sustainable skin care products.

According to the Brightman siblings, studies have shown that the antioxidants contained in used coffee grounds are even higher than in fresh coffee beans, which makes it a precious resource for cosmetics. Once they had produced their first line of products, William and Anna managed to convince large retailers such as Boots, Waitrose, Whole Foods and Planet Organic to carry their line of cosmetics."