"With “Environment Always” as one of our core foundation pillars, let’s talk about what our amazing founders do, and continue to do… While all of our skincare and makeup brands are vetted by the Credo Clean Standard, the strictest standard in Beauty Retail, there are a special few taking this standard up a beautiful notch – and we felt the need to shine a light on that.

So, this spring, we highlight and celebrate our founders doing so much – and they’re not stopping at beauty. The planet, the future and the masses thank you - and so do we.

The founders of UpCircle - Anna and William Brightman upcycle coffee grounds. They're given a new life in the formulas, and the packaging is 99% plastic free."