"The Circular Economy Is Coming Into Focus At Ulta Beauty With The Launch Of Rising British Brand UpCircle.
One business’s trash can be another business’s treasure: That’s the basis for UpCircle, the budding British brand that incorporates coffee grounds collected from cafes and coffee shops around London in scrubs; powder from apricot seeds discarded by the agriculture industry in face balm; chai spices that remain after brewing chai tea syrups in soap; and olive pits dispensed of during olive oil production in a face mask. The brand’s repurposing of regularly cast-off compounds is pushing the boundaries of sustainability in the beauty industry, where packaging has been the emphasis of late. (UpCircle pays attention to packaging as well. Its glass bottles, aluminum tubes and cardboard cartons are recyclable.)"