"The concept of ‘clean beauty’ is now so well-absorbed into the beauty industry that it can be hard to identify which brands are capitalising on the trend and which truly are true to the movement. When it comes to UpCircle Beauty however, there are no doubts. By sourcing and upcycling reusable ingredients from coffee shops to use in their products, the brand demonstrates exactly the kind of innovation and resourcefulness the beauty industry needs to make a difference. "