The Ideas Factory

We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.

Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.

Welcome to the UpCircle blog, we hope you enjoy reading…

An Optiat Guide to: Recycling

Let’s be honest, many of us don’t do as much recycling as we could do.  It's not easy to recycle, especially when we don’t see the harmful effects of it, but it’s high time we all turned a little bit more green.

So we've created a handy, go-to recycling guide to make being eco-friendly easier for everyone, including what the recycling symbols mean and some helpful hints on how to recycle smarter.

Chai five!

Masala chai, or chai tea to many of us, is one of the most well-loved drinks in the world. Born in India as an ancient remedy to aches and pains, it is now the new cafe staple. But what is chai? How is it good for us?

Read on to find all about what health benefits chai holds and how we give residual chai spices a new lease of life.

Palming off The Palm

Palm oil is one of the most widely used ingredients in the world, hiding away in everything from bread to shampoo. However, its use has made the news for all the wrong reasons, leading to more and more people jumping off the palm bandwagon. 

Read on to find out why palm oil is so controversial and what alternatives are out there. 

Calling Out For Hemp

Hemp is still a mystery material to many people, associated with the kind of baskets carried around by aged hippies - but it's so much more than that. It's an amazing, sustainable and totally vegan material that we just love.

 

In this article, the Optiat team are here to guide you into the unique world of hemp products.

 

 

Welcome to Your Sustainable Future

It can often seem as though the world's gone a bit gloomy. Oil spills, smoke-spewing factories and unbearable temperatures forcing people to stock up on suncream. 

At Optiat we think a different future is possible, a better future. So throw open your blinds and look out. The year is 2040, it's bright outside. Welcome to another possibility. 

How Used Coffee Became Gold Dust

The less coffee we waste the better. Fortunately, a number of clever companies have realised the great potential in leftover grounds.

Here at Optiat, we’re fully on board with that message, and in the spirit of innovation, have lovingly compiled a list of a few of our faves.

 

The Dramatic Rise and Fall of Microbeads

Microbeads, remember them? They’re those tiny dots that were all the rage a few short years ago. Open virtually any facial cleanser and there they were, glittering in the bathroom light.

Why did they become so popular though? And, more importantly, why did they fall from grace?

Getting Under the Skin of Organic Labels

In 2011 the first "organic water" hit the shelves of America, well and truly confirming the fact that people will, indeed buy anything. 

However, getting under the skin of organic labels shows that there's more than meets the eye, so come - have a peek with us.

Green and Clean. A Paradox?

Kermit the frog famously once sang “it’s not easy being green” and if you were to glance on over at any newspaper lying nearby you might be tempted to agree.

But it doesn't have to be that way - thanks to these tips.

The Food Waste Series: nibs etc.

In the Food Waste Series we will catch up with some of our fave zero waste pioneers: third in the series we chatted with Chloe, founder of nibs etc., who make delicious crackers from juice pulp!

The Food Waste Series: Snact

In our food waste blog series we will catch up with some of our fave zero waste pioneers! 

Second in the series we chatted with food waste Snactivists.

The Food Waste Series: ChicP

In our food waste blog series we will catch up with some of our fave zero waste pioneers! 

First up we chatted with Hannah McCollum, the founder of ChicP.

Problems in the Coffee Industry and How We're Fixing Them

It's no secret that an awful lot of us absolutely love drinking coffee. However, unfortunately the coffee industry isn’t as green as we’d like it to be.

Find out more about how we at Optiat are trying to make a change!

How Roadworks in the 1950s Led Us to Starting Optiat.

Keen to find out more about how it all began?

Click below!