The Ideas Factory
We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.
Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.
Welcome to the UpCircle blog, we hope you enjoy reading…
Let’s be honest, many of us don’t do as much recycling as we could do. It's not easy to recycle, especially when we don’t see the harmful effects of it, but it’s high time we all turned a little bit more green.
So we've created a handy, go-to recycling guide to make being eco-friendly easier for everyone, including what the recycling symbols mean and some helpful hints on how to recycle smarter.
Masala chai, or chai tea to many of us, is one of the most well-loved drinks in the world. Born in India as an ancient remedy to aches and pains, it is now the new cafe staple. But what is chai? How is it good for us?
Read on to find all about what health benefits chai holds and how we give residual chai spices a new lease of life.
Palm oil is one of the most widely used ingredients in the world, hiding away in everything from bread to shampoo. However, its use has made the news for all the wrong reasons, leading to more and more people jumping off the palm bandwagon.
Read on to find out why palm oil is so controversial and what alternatives are out there.
Hemp is still a mystery material to many people, associated with the kind of baskets carried around by aged hippies - but it's so much more than that. It's an amazing, sustainable and totally vegan material that we just love.
In this article, the Optiat team are here to guide you into the unique world of hemp products.
It can often seem as though the world's gone a bit gloomy. Oil spills, smoke-spewing factories and unbearable temperatures forcing people to stock up on suncream.
At Optiat we think a different future is possible, a better future. So throw open your blinds and look out. The year is 2040, it's bright outside. Welcome to another possibility.
The less coffee we waste the better. Fortunately, a number of clever companies have realised the great potential in leftover grounds.
Here at Optiat, we’re fully on board with that message, and in the spirit of innovation, have lovingly compiled a list of a few of our faves.
Microbeads, remember them? They’re those tiny dots that were all the rage a few short years ago. Open virtually any facial cleanser and there they were, glittering in the bathroom light.
Why did they become so popular though? And, more importantly, why did they fall from grace?
In 2011 the first "organic water" hit the shelves of America, well and truly confirming the fact that people will, indeed buy anything.
However, getting under the skin of organic labels shows that there's more than meets the eye, so come - have a peek with us.
It's no secret that an awful lot of us absolutely love drinking coffee. However, unfortunately the coffee industry isn’t as green as we’d like it to be.
Find out more about how we at Optiat are trying to make a change!
Keen to find out more about how it all began?