The Ideas Factory
We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.
Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.
Welcome to the UpCircle blog, we hope you enjoy reading…
What was the biggest surprise for us going on the show? Spending over three hours being grilled by the Dragons! Standing the whole time, with bright lights beaming at you, answering question after question.
We had no idea what the BBC would decide to show on TV. It could be the worst moment of our lives: embarrassed in front of millions, laughed at and kicked out of the Den. It was terrifying!
This weekend marked the official 2nd birthday of Optiat.
We love looking back to see how far we have come between our three experiences at the show, from day zero, to year one, to year two. We thought it would be fun to take a look back at snapshots from each year!
A couple of weeks ago we went to Vevolution festival to pitch Optiat at the Pitch + Plant Dragons’ Den Competition.
We were delighted to walk away as the winners!
We've got two brand new stockists to announce! Optiat scrubs and face masks have recently launched in all five As Nature Intended stores as well as the beautiful Fenwick store on Bond Street!