The Ideas Factory

We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.

Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.

Welcome to the UpCircle blog, we hope you enjoy reading…

Behind the Scenes at Dragons’ Den – Our Experience

What was the biggest surprise for us going on the show? Spending over three hours being grilled by the Dragons! Standing the whole time, with bright lights beaming at you, answering question after question.

We had no idea what the BBC would decide to show on TV. It could be the worst moment of our lives: embarrassed in front of millions, laughed at and kicked out of the Den. It was terrifying!

Optiat Features on Hoxton Radio!

Co-founder Anna spent the morning with the wonderful hosts of Hoxton Radio chatting about all things Optiat.

Listen to her radio debut here!

Optiat Podcast With The Clean Hub

The Clean Hub is a community of clean beauty enthusiasts that seek to educate the beauty world of alternatives to toxic ingredients.

We were thrilled when they contacted us to be a part of their 'Clean Chat' podcast series. Have a listen!

London Coffee Festival, A Look Back!

This weekend marked the official 2nd birthday of Optiat. 

We love looking back to see how far we have come between our three experiences at the show, from day zero, to year one, to year two. We thought it would be fun to take a look back at snapshots from each year!

Introducing Henny & Joe's

As we get ready to release our new soap bars we caught up with Ash from Henny & Joe's, the chai tea company whose leftover spices have formed the base of our new range!

Optiat Launches into Topshop

We are extremely excited to announce that Topshop have now officially launched our scrubs into selected stores and on their website!

Optiat Events Calendar

Here's what we've got planned for the first couple of months in 2018! 

Have a read for event dates and information!

Optiat are the Chosen Winners of £1,500 Investment

A couple of weeks ago we went to Vevolution festival to pitch Optiat at the Pitch + Plant Dragons’ Den Competition.

We were delighted to walk away as the winners!

Optiat is Endorsed by the Naturewatch Foundation

Naturewatch Foundation is a registered charity working to improve the lives of animals. We are proud to now be one of their endorsed cruelty free brands!

Read our guest blog!

Optiat Launches into As Nature Intended and Fenwick Bond Street

We've got two brand new stockists to announce! Optiat scrubs and face masks have recently launched in all five As Nature Intended stores as well as the beautiful Fenwick store on Bond Street!

Optiat Launches in Belgium

We recently launched Optiat in Belgium via fashion agency Acris Fashion.

Co-Founder Anna travelled out to Antwerp to present the brand!

'The Hemp Collection' Press Launch

We couldn't be happier to finally have our brand new organic hemp face mask range ready!

We launched the collection to press and bloggers at our own event this week!

Optiat Launches into Whole Foods

We are thrilled to announce the roll-out of our full range of natural, sustainable coffee scrubs across Whole Foods’ 7 UK stores. Whole Foods represents the second major supermarket chain to us, following hot on the heels of Planet Organic.