The Ideas Factory

We're restlessly determined to make products that leave the planet better than we found it. We do things differently – and love sharing our ideas for making things better.

Each week we add to our blog, posting everything from DIY beauty recipes, waste-fighting tips, UpCircle guides and interviews with people and brands who inspire us.

Welcome to the UpCircle blog, we hope you enjoy reading…

An Optiat Guide to: Minimising waste

It's often been said that only two things in life are certain; death and taxes. However there is one more one thing that's for sure - the fact that no-one likes to see waste.

Keep that chin up though, there are plenty of ways in which everyone can minimise the amount of waste they produce. So delve into our handy guide and help yourself to help everyone. It’d be wasteful not to.

An Optiat Guide to a Day at the Spa

To chill out, relax and take a load off your mind, there's nowhere better than a day at the spa. Aromatherapy, massages, body scrubs - being seriously pampered is always a great way to spend your time.

 

In this article, the Optiat team are here to guide you through the spa-going process, to take you to a seriously chilled out world.

 

The Optiat Guide to All the Coffee in the World, for Beginners or the Forgetful.

We’re not one for hyperbole, but we don’t believe we’re exaggerating when we say coffee is quite literally the greatest thing ever. 

As such we feel like it’s our duty to help unmuddle the most impenetrable of subject areas - the coffee shop menu.

A Miniature History of Veganism

In the early days people used a fair bit of meat. Cavemen would sit around a fire after the sun had set, boasting about how many gazelles they’d brought home that night.

However nowadays veganism isn't just accepted, it's become a mainstream movement. Come join us on a journey to find out what changed over all those years.